EZ Works : A Suite of Business Support Services
In a fantastic film called Philadelphia, Denzel Washington plays the role of a lawyer. What is striking about that character is that every time he interacts with his clients to understand their cases, he says, “Explain it to me like I am a five-year-old”. This instruction not only brings out complex information in the most simple ways but also somehow makes the audience a participant in that interaction. So, when we are asked what EZ is and what it does, we’ll take inspiration from Washington’s character and break it down in the simplest form. Our founder, during his years at McKinsey, found himself in a situation that most executives do. He discovered that with growing work pressure, the tactical bandwidth is exhausted. You have practically little time to do basic yet necessary things such as create a presentation, do market research, etc. He realized that no support system could take these essential tasks off of him. It is in such a situation that EZ was conceptualized. The brand